Free Rides Thanks to Miller Lite
September 6, 2016
The Eagles 2016 Home Opener is Sunday, 9/11. Kick-off is set for 1p. And like you - we can't wait to see Carson Wentz, Connor Barwin and the rest of the Eagles squad strut their stuff down Lincoln Financial Field.
And - for the fourth season in a row, the Original Light Beer is teaming up with SEPTA (that's us!) to provide Eagles fans with safe and free rides to the stadium on game day. In partnership with Muller, Inc., Miller Lite will give free rides on the Broad Street Line on Sunday, 9/11 from 9a to 9p - that's like almost all day!
“We’re proud to continue our partnership with SEPTA,” said MillerCoors Alcohol Responsibility Manager Diane Wagner. “At MillerCoors, we believe that drunk driving is 100 percent preventable. Our flagship Free Rides program encourages fans to enjoy the game responsibly while keeping local roadways safe.”
“The Free Rides program is a great opportunity for Eagles fans to ride the Broad Street Line during our home opener on September 11,” said Don Smolenski, Eagles President. “The Eagles encourage fans to stay safe and make smart choices on game day by riding the Miller Lite Free Rides on SEPTA.”
“Even through all the cheering, as a transit system, our top priority is always the safety and security of our customers,” said Jeff Knueppel, SEPTA General Manager, “We encourage Eagles fans to take advantage of the free rides from Miller Lite and let SEPTA be their designated driver.”
“Working together with Miller Lite and SEPTA, we’re proud to bring this great service back to our community,” said Sandra Muller, Muller, Inc. President. “We hope people will take advantage of the Free Rides program and make a plan to enjoy game day responsibly.”
To accommodate fans headed to the game, SEPTA will supplement regularly scheduled local train service with ten extra “Sports Express” trips. More information about SEPTA Sports Express Service is available online at www.septa.org/events/sports.html. But here's the kicker - to ride free, your destination doesn't have to be Lincoln Financial Field. Miller Lite is picking up fares all along the Broad Street Line - it doesn't matter where you're going. This is a great opportunity to venture out on what hopefully will be a nice day. And lucky for you - there's a lot happening around town this Sunday.
Since the Free Rides program’s inception 28 years ago, safe rides have been provided to more than 5 million people in 26 cities. Since 2013, Miller Lite has provided 120,788 free rides to Eagles fans. The program has earned the full support of state and local law enforcement and is part of MillerCoors overall commitment to preventing drunk driving. During the 2016-2017 professional football season, Miller Lite Free Rides will also be offered in Atlanta; Chicago; Cincinnati; and Nashville, Tennessee. For more information, visit www.MillerLiteFreeRides.com.
About MillerCoors
Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Miller Lite, Miller High Life and Coors Banquet, as well as innovative new products such as Miller Fortune. Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company. Tenth and Blake also operates Crispin Cidery, an artisanal maker of pear and apple ciders using 100 percent fresh-pressed American juice. The company imports world-renowned beers such as Italy’s Peroni, the Czech Republic’s Pilsner Urquell, Canada’s Molson Canadian and the Netherlands’ Grolsch. MillerCoors also offers pioneering new brands such as Redd’s Apple Ale, Batch 19 Pre-Prohibition Lager, Third Shift Amber Ale and Smith & Forge Hard Cider. MillerCoors seeks to become America’s best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.
